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person:"Bell, Mark W."
~isPartOf:"Data documentation / DIW"
~isPartOf:"Journal of Indian business research"
~person:"Vashisht, Devika"
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Bell, Mark W.
Vashisht, Devika
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Journal of Indian business research
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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2
Surveying the virtual world : a large scale survey in Second Life using the Virtual Data Collection Interface (VDCI)
Bell, Mark W.
;
Castronova, Edward
;
Wagner, Gert G.
-
2009
Persistent link: https://www.econbiz.de/10008840045
Saved in:
3
Virtual Assisted Self Interviewing (VASI) : an expansion of survey data collection methods to the virtual worlds by means of VDCI
Bell, Mark W.
;
Castronova, Edward
;
Wagner, Gert G.
-
2008
Persistent link: https://www.econbiz.de/10008840075
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