//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Bell, Mark W."
~isPartOf:"Journal of Indian business research"
~person:"Vashisht, Devika"
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Console game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Advergames
1
Advertising effects
1
Brand image
1
Brand management
1
Brand placements
1
Cognition
1
Computerspiel
1
Consumer behaviour
1
Game involvement
1
Game theory
1
Internet marketing
1
Kognition
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Nature of the game
1
Need for cognition
1
Online-Marketing
1
Product Placement
1
Product placement
1
Spieltheorie
1
Video game
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bell, Mark W.
Vashisht, Devika
Sreejesh, S.
1
Published in...
All
Journal of Indian business research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->