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person:"Bell, Mark W."
~isPartOf:"Journal of Indian business research"
~person:"Vashisht, Devika"
~type_genre:"Article in journal"
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Advergames
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Advertising effects
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Journal of Indian business research
International journal of internet marketing and advertising : IJIMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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