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person:"Berthon, Pierre R."
~person:"Park, Jungkun"
~subject:"Brand extension"
~subject:"Gesellschaft"
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Search: subject_exact:"Luxusmarke"
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Brand extension
Gesellschaft
Luxury goods
13
Luxusgüter
13
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Dienstleistungsqualität
5
Service quality
5
Brand image
4
Hotel industry
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Hotellerie
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Markenimage
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Aesthetics
3
Brand
3
Markenartikel
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Wein
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Wine
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Ästhetik
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2
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Krankenhaus
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Beziehungsmarketing
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Bibliometrics
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Classical and expressive aesthetic perception
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Color
1
Confidence
1
Consumer characteristics
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Corporate Social Responsibility
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Corporate social responsibility
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Customer experience
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Customer skepticism
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Ethiopia
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Berthon, Pierre R.
Park, Jungkun
Phau, Ian
4
Boisvert, Jean
3
Veg-Sala, Nathalie
3
Albrecht, Carmen-Maria
2
Ashill, Nicholas J.
2
Backhaus, Christof
2
Bravo, Rafael
2
Cantista, Isabel
2
Dall'Olmo Riley, Francesca
2
Gurzki, Hannes
2
Hyun, Hyowon
2
Pina, José M.
2
Roux, Elyette
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Sádaba, Teresa
2
Turunen, Linda Lisa Maria
2
Valette-Florence, Pierre
2
Woisetschläger, David
2
Abo El Ezz, Moataz El Sayed Mohamed
1
Ahn, Jiseon
1
Alaniz, Teresa
1
Amer, Sally Mohamed
1
Aquino, Karl
1
Areni, Charles Scott
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Arrigo, Elisa
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Ashforth, Blake E.
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Bei, Lien-ti
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Borch Münster, Mia
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Brengman, Malaika
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Kim, Dongyoup
;
Hyun, Hyowon
;
Park, Jungkun
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305875
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2
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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