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person:"Beyer, Gilbert"
~person:"Ballouli, Khalid"
~person:"Bernays, Lukas"
~subject:"Advertising music"
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Beyer, Gilbert
Ballouli, Khalid
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Pervasive advertising
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
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2
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
3
Akustische Markenführung und die digitale Revolution
Bernays, Lukas
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 160-171)
.
2007
Persistent link: https://www.econbiz.de/10003731668
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