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person:"Bittner, Janina"
~isPartOf:"Arts and the market : AAM"
~person:"Bonfanti, Angelo"
~person:"Chow, Ai Ming"
~person:"Lehman, Kim"
~person:"Pöllmann, Lorenz"
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Folk hero
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Bittner, Janina
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Arts and the market : AAM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Cultural murals and the evolving nature of the hero concept : an arts marketing context
Fillis, Ian
;
Lehman, Kim
- In:
Arts and the market : AAM
12
(
2022
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013485915
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