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person:"Bittner, Janina"
~person:"Bonfanti, Angelo"
~person:"Chow, Ai Ming"
~person:"Geise, Fabian A."
~person:"Lehman, Kim"
~subject:"Artists"
~type:"article"
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Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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