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person:"Boda, Károly"
~person:"Ayanso, Anteneh"
~person:"Bauer, Hans H."
~person:"Mandić, Mirko"
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Harnessing the power of social media and web analytics
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Research and development in e-business through service-oriented solutions
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh
;
Visser, Derek
- In:
Harnessing the power of social media and web analytics
,
(pp. 132-160)
.
2014
Persistent link: https://www.econbiz.de/10010340869
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Tracking and fingerprinting in e-business : new storageless technologies and countermeasures
Boda, Károly
;
Földes, Ádám Máté
;
Gulyás, Gábor …
- In:
Research and development in e-business through …
,
(pp. 134-166)
.
2013
Persistent link: https://www.econbiz.de/10009774557
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Social Media Analyse : wie verlässlich ist Marktforschung in sozialen Netzwerken?
Heinrich, Daniel
;
Toma, Boris
;
Martin, Isabel
;
Bauer, …
- In:
Social Media und Brand Community Marketing : …
,
(pp. 115-138)
.
2013
Persistent link: https://www.econbiz.de/10009700359
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