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person:"Boda, Károly"
~person:"Buttle, Francis A."
~person:"Mandić, Mirko"
~type:"article"
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Boda, Károly
Buttle, Francis A.
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
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2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
3
Tracking and fingerprinting in e-business : new storageless technologies and countermeasures
Boda, Károly
;
Földes, Ádám Máté
;
Gulyás, Gábor …
- In:
Research and development in e-business through …
,
(pp. 134-166)
.
2013
Persistent link: https://www.econbiz.de/10009774557
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