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person:"Boerman, Sophie C."
~person:"Ahern, Lee"
~subject:"Brand management"
~subject:"Television advertising"
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Brand management
Television advertising
Product Placement
7
Product placement
7
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Werbewirkung
4
Fernsehwerbung
3
Brand
2
Brand image
2
Markenartikel
2
Markenführung
2
Markenimage
2
brand placement
2
disclosure
2
Advertising
1
Advertising regulation
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand familiarity
1
Brand placement
1
Computerspiel
1
Corporate disclosure
1
Disclosure regulation
1
Internet marketing
1
LC4MP
1
Online-Marketing
1
Psychology of advertising
1
Public relations
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Video game
1
Virtual Direct Experience (VDE)
1
Visual perception
1
Visuelle Wahrnehmung
1
Werbebeschränkung
1
Werbepsychologie
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Boerman, Sophie C.
Ahern, Lee
Pelsmacker, Patrick de
11
Dens, Nathalie
10
Verhellen, Yann
5
Reijmersdal, Eva A. van
4
Avramova, Yana R.
3
Davtyan, Davit
3
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Neijens, Peter C.
3
Schramm, Holger
3
Sonnac, Nathalie
3
Burmann, Christoph
2
Callison, Coy
2
Corkindale, David
2
Cunningham, Isabella
2
Dousin, Oscar
2
Gillespie, Brian
2
Knoll, Johannes
2
Lehu, Jean-Marc
2
Martí Parreño, José
2
Matthes, Jörg
2
Muehling, Darrel D.
2
Naderer, Brigitte
2
Neale, Michael
2
Ridder, Geert
2
Ruiz Mafe, Carla
2
Russell, Cristel Antonia
2
Schweidel, David A.
2
Scribner, Lisa
2
Shenoy, Varun
2
Srivastava, R. K.
2
Srivastava, Rajesh
2
Stephen, Gladys
2
Tessitore, Tina
2
Van Vaerenbergh, Yves
2
Vashisht, Devika
2
Wegener, Katrin M.
2
Wilbur, Kenneth C.
2
Abdourazakou, Yann
1
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
5
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1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
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