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person:"Boerman, Sophie C."
~person:"Davtyan, Davit"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Product Placement
10
Product placement
10
Advertising effects
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7
Werbewirkung
7
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5
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Brand attitude
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Boerman, Sophie C.
Davtyan, Davit
Dens, Nathalie
12
Pelsmacker, Patrick de
12
Matthes, Jörg
7
Naderer, Brigitte
7
Reijmersdal, Eva A. van
5
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
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Chan, Fong Yee
4
De Gregorio, Federico
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Sung, Yongjun
4
Burmann, Christoph
3
Coker, Kesha K.
3
Hudders, Liselot
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Muzellec, Laurent
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Schweidel, David A.
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
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Dousin, Oscar
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Gillespie, Brian
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Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Martí Parreño, José
2
Muehling, Darrel D.
2
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
2
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
4
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
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