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person:"Boerman, Sophie C."
~person:"Gabszewicz, Jean Jaskold"
~subject:"Konsumentenverhalten"
~subject:"Television programme"
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Konsumentenverhalten
Television programme
Product Placement
9
Product placement
9
Fernsehwerbung
6
Television advertising
6
Consumer behaviour
4
Advertising effects
3
Fernsehprogramm
3
Nash equilibrium
3
Nash-Gleichgewicht
3
Theorie
3
Theory
3
Werbewirkung
3
disclosure
2
Advertising regulation
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
1
Brand placement
1
Corporate disclosure
1
Disclosure regulation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Psychology of advertising
1
Public relations
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Visual perception
1
Visuelle Wahrnehmung
1
Werbebeschränkung
1
Werbepsychologie
1
brand attitude
1
brand memory
1
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Article
5
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4
Arbeitspapier
2
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English
7
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Boerman, Sophie C.
Gabszewicz, Jean Jaskold
Dens, Nathalie
12
Pelsmacker, Patrick de
12
Matthes, Jörg
8
Naderer, Brigitte
7
Reijmersdal, Eva A. van
6
Chan, Fong Yee
5
Sung, Yongjun
5
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
De Gregorio, Federico
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Tessitore, Tina
4
Chan, Fanny Fong Yee
3
Davtyan, Davit
3
Hudders, Liselot
3
Laussel, Didier
3
Neijens, Peter C.
3
Petrovici, Dan
3
Rathmann, Peggy
3
Russell, Cristel Antonia
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Coker, Kesha K.
2
Enke, Margit
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jayapal, Jegan
2
Jublee, Daniel Inbaraj
2
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CORE discussion paper : DP
1
Discussion papers / UCL, Département des Sciences Economiques
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of media economics
1
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ECONIS (ZBW)
7
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1
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7
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7
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1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
5
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
6
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
7
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
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