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person:"Boerman, Sophie C."
~person:"Gabszewicz, Jean Jaskold"
~subject:"Television programme"
~subject:"Visuelle Wahrnehmung"
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Television programme
Visuelle Wahrnehmung
Product Placement
9
Product placement
9
Fernsehwerbung
6
Television advertising
6
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Fernsehprogramm
3
Nash equilibrium
3
Nash-Gleichgewicht
3
Theorie
3
Theory
3
Werbewirkung
3
disclosure
2
Advertising regulation
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
1
Brand placement
1
Corporate disclosure
1
Disclosure regulation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Psychology of advertising
1
Public relations
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Visual perception
1
Werbebeschränkung
1
Werbepsychologie
1
brand attitude
1
brand memory
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Boerman, Sophie C.
Gabszewicz, Jean Jaskold
Reijmersdal, Eva A. van
4
Laussel, Didier
3
Rathmann, Peggy
3
Sonnac, Nathalie
3
Chan, Fong Yee
2
Dens, Nathalie
2
Enke, Margit
2
Gangadharan, Nakul
2
Jayapal, Jegan
2
Matthes, Jörg
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Pelsmacker, Patrick de
2
Russell, Cristel Antonia
2
Tessitore, Tina
2
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Begy, Genevieve
1
Berlo, Zeph M. C. van
1
Best, Sabine
1
Blind, Sofia
1
Brodowsky, Glen
1
Burmann, Christoph
1
Cauberghe, Veroline
1
Chan, Fanny Fong Yee
1
Cho, Yoon C.
1
Choi, Sejung Marina
1
Cleophat, Claudine R.
1
Dahl, Stephan
1
Dias, José António
1
Dias, José G.
1
Eagle, Lynne C.
1
Fransen, Marieke L.
1
Geuens, Maggie
1
Giner Larza, Eva Maria
1
Goeree, Michelle Sovinsky
1
Goos, Peter
1
Heer, Carsten
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CORE discussion paper : DP
1
Discussion papers / UCL, Département des Sciences Economiques
1
Journal of advertising : official publication of the American Academy of Advertising
1
The journal of media economics
1
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ECONIS (ZBW)
4
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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
2
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
3
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
4
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
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