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person:"Breidbach, Christoph F."
~person:"Corsaro, Daniela"
~person:"Horbel, Chris"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsmarketing"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"S-d logic"
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Beziehungsmarketing
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Service-Dominant Logic
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Breidbach, Christoph F.
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Managing consumer services : factory or theater?
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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ECONIS (ZBW)
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Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
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Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
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