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person:"Brennan, Ross"
~person:"Kliche, Mario"
~subject:"Deutschland"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
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