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person:"Brettel, Malte"
~isPartOf:"Journal of business economics : JBE"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Eisend, Martin"
~person:"Hedderich, Rudolf"
~person:"Lindgreen, Adam"
~person:"Zhang, Jing"
~subject:"Betriebliche Wertschöpfung"
~subject:"E-commerce"
~subject:"Interkulturelles Management"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marketing management"
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Betriebliche Wertschöpfung
E-commerce
Interkulturelles Management
Marketingmanagement
Supplier relationship management
Marketing management
3
Brand image
1
Credibility
1
Cross-cultural management
1
Deutschland
1
Firm performance
1
Forschung
1
Germany
1
Glaubwürdigkeit
1
Handelsmanagement
1
Imitation strategy
1
Imitationsstrategie
1
Innovation
1
Markenimage
1
Research
1
Retail management
1
Sales promotion
1
Thailand
1
Theorie
1
Theory
1
Unternehmenserfolg
1
Verkaufsförderung
1
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Type of publication
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Article
3
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
3
Language
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German
3
Author
All
Brettel, Malte
Almeida, Marcos Inácio Severo de
Eisend, Martin
Hedderich, Rudolf
Lindgreen, Adam
Zhang, Jing
Hruschka, Harald
4
Herrmann, Andreas
3
Bauer, Hans H.
2
Huber, Frank
2
Krafft, Manfred
2
Simon, Hermann
2
Albers, Sönke
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Clement, Michel
1
Decker, Reinhold
1
Engelen, Andreas
1
Fischer, Regina
1
Gabele, Eduard
1
Gahler, Daniel
1
Gerpott, Torsten J.
1
Gierl, Heribert
1
Gussek, Frank
1
Heinemann, Florian
1
Hellwig, Klaus
1
Helm, Roland
1
Homburg, Christian
1
Hüser, Annette
1
Kaas, Klaus Peter
1
Kraus, Florian
1
Kuester, Sabine
1
Lingenfelder, Michael
1
Litfin, Thorsten
1
Meffert, Heribert
1
Minderlein, Martin
1
Moraw, Dieter-Jürgen
1
Peter, Sibylle
1
Piller, Frank T.
1
Reinartz, Werner J.
1
Reinitzhuber, Karl
1
Rogalski, Marlies
1
Röhle, Matthias
1
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Published in...
All
Journal of business economics : JBE
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of advertising : the review of marketing communications
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Management decision : MD
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Nankai business review international
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
3
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1
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
2
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
3
Innovation, Imitation und Selektion im Handelsbetrieb
Hedderich, Rudolf
- In:
Journal of business economics : JBE
67
(
1997
)
5
,
pp. 541-560
Persistent link: https://www.econbiz.de/10001218044
Saved in:
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