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person:"Brettel, Malte"
~person:"Kim, Namwoon"
~person:"Lindgreen, Adam"
~source:"econis"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Ressourcenorientierter Ansatz
Marketing management
32
Marketingmanagement
32
B-to-B-Marketing
9
Business-to-business marketing
9
Firm performance
7
Marketing
6
USA
6
United States
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Unternehmenserfolg
6
Deutschland
5
Germany
5
Strategic management
5
Strategisches Management
5
Competitive advantage
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Lieferantenmanagement
4
Market research
4
Marktforschung
4
Resource-based view
4
Supplier relationship management
4
Wettbewerbsvorteil
4
Beschaffung
3
Business start-up
3
Consumer behaviour
3
Innovation
3
Konsumentenverhalten
3
Procurement
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Unternehmensgründung
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Betriebliche Wertschöpfung
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Betriebswirtschaftslehre
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Business economics
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Brettel, Malte
Kim, Namwoon
Lindgreen, Adam
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Vorhies, Douglas W.
3
Crick, Dave
2
Crick, James M.
2
Darlin Apasrawirote
2
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2
Fotiadis, Thomas A.
2
He, Xinming
2
Helm, Roland
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Hunt, Shelby D.
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Jensen, Jonathan A.
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Katsikeas, Constantine S.
2
Kritcha Yawised
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Li, Yuan
2
Mehrabi, Hamed
2
Nath, Prithwiraj
2
Ngo, Liem Viet
2
Paisarn Muneesawang
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Shin, Sohyoun
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Sok, Phyra
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Su, Zhongfeng
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Voola, Ranjit
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Wilden, Ralf
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Yu, Wantao
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Zhang, Jing
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Abdalla, Shahira
1
Abdullateef, Aliyu Olayemi
1
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Afifah, Nur
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Journal of business research : JBR
2
Entrepreneurship, theory and practice : ET & P
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
2
Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon
;
Shin, Sohyoun
;
Min, Sungwook
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
Saved in:
3
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
4
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
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