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person:"Brettel, Malte"
~person:"Lindgreen, Adam"
~person:"Nath, Prithwiraj"
~source:"econis"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Ressourcenorientierter Ansatz
Marketing management
31
Marketingmanagement
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Firm performance
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B-to-B-Marketing
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Lieferantenmanagement
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Brettel, Malte
Lindgreen, Adam
Nath, Prithwiraj
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
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4
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Kritcha Yawised
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Leonidou, Constantinos N.
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Li, Yuan
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Ngo, Liem Viet
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Paisarn Muneesawang
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Journal of business research : JBR
2
Entrepreneurship, theory and practice : ET & P
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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2
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
3
The impacts of marketing and operations capabilities on financial performance in the UK retail sector : a resource-based perspective
Yu, Wantao
;
Ramanathan, Ramakrishnan
;
Nath, Prithwiraj
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10010359380
Saved in:
4
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
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