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person:"Breuer, Christoph"
~person:"Coates, Dennis"
~subject:"Advertising effects"
~subject:"Sports economics"
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Breuer, Christoph
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International journal of sports marketing & sponsorship
1
Journal of sports economics
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Strategies in sports marketing : technologies and emerging trends
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The fans’ perception of competitive balance and its impact on willingness-to-pay for a single game
Nalbantis, Georgios
;
Pawlowski, Tim
;
Coates, Dennis
- In:
Journal of sports economics
18
(
2017
)
5
,
pp. 479-505
Persistent link: https://www.econbiz.de/10011698328
Saved in:
3
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
4
Der Wirtschafts- und Wachstumsmarkt Sport
Breuer, Christoph
;
Wicker, Pamela
;
Pawlowski, Tim
- In:
Management im Sport : betriebswirtschaftliche …
,
(pp. 61-86)
.
2012
Persistent link: https://www.econbiz.de/10014567650
Saved in:
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