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person:"Breuer, Christoph"
~person:"Coates, Dennis"
~subject:"Advertising effects"
~subject:"Willingness to pay"
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Breuer, Christoph
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The fans’ perception of competitive balance and its impact on willingness-to-pay for a single game
Nalbantis, Georgios
;
Pawlowski, Tim
;
Coates, Dennis
- In:
Journal of sports economics
18
(
2017
)
5
,
pp. 479-505
Persistent link: https://www.econbiz.de/10011698328
Saved in:
3
How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher
;
Breuer, Christoph
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
Saved in:
4
What factors determine the fans' willingness to pay for bundesliga tickets? : an analysis of ticket sales in the secondary market using data from ebay.de
Kemper, Christoph J.
;
Breuer, Christoph
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011372413
Saved in:
5
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
6
The value of Olympic success and the intangible effects of sport events : a contingent valuation approach in Germany
Wicker, Pamela
;
Hallmann, Kristin
;
Breuer, Christoph
; …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 337-355
Persistent link: https://www.econbiz.de/10009618046
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