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person:"Brorsen, B. Wade"
~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~person:"Sheth, Jagdish N."
~subject:"Bekanntheit"
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Etablierung von Marken im Regionenmarketing : eine vergleichende Analyse der Regionennamen "Mitteldeutschland" und "Ruhrgebiet" auf der Grundlage einer repräsentativen Studie
Kirchgeorg, Manfred
;
Kreller, Peggy
-
2000
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