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person:"Brorsen, B. Wade"
~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~person:"Sheth, Jagdish N."
~subject:"USA"
~type_genre:"Reprint"
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
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