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person:"Brorsen, B. Wade"
~person:"Homburg, Christian"
~person:"Mitev, Ariel Zoltán"
~person:"Sheth, Jagdish N."
~subject:"Schätzung"
~type:"book"
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Schätzung
Marketing
96
Marketingmanagement
15
Theorie
15
Theory
15
Deutschland
13
Germany
12
Marketing management
12
Marketing theory
12
Marketingtheorie
12
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Vertrieb
7
Aufsatzsammlung
6
Economic history
6
Erfolgsfaktor
6
Marktforschung
6
Physical distribution
6
Strategic management
6
Strategisches Management
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Scientists
5
Success factor
5
Wissenschaftler
5
Estimation
4
Kundenmanagement
4
Management
4
Market research
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Agricultural Finance
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Crop Production/Industries
3
Fusion
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Kausalanalyse
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Merger
3
Structural change
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Strukturwandel
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Takeover
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USA
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Arbeitspapier
2
Graue Literatur
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Aufsatzsammlung
1
Bibliografie enthalten
1
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German
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Brorsen, B. Wade
Homburg, Christian
Mitev, Ariel Zoltán
Sheth, Jagdish N.
Kaiser, Ulrich
5
Bamert, Thomas
2
DeYoung, Robert
2
Franses, Philip Hans
2
Gleitsmann, Beate M.
2
Haase, Kerstin
2
Hannula, Helena
2
Karlshaus, Jan Thido
2
Männik, Katrin
2
Paul, Henning
2
Rammer, Christian
2
Reimann, Martin
2
Schmidt, Tobias
2
Schwaiger, Manfred
2
Varblane, Urmas
2
Witzel, Rüdiger
2
Örs, Evren
2
Becker, Jan
1
Bertrand, Aurélie
1
Björk, Peter
1
Botschen, Martina
1
Bucerius, Matthias
1
Chandon, Pierre
1
Chuthaporn Vanit-Anunchai
1
Cratzius, Michael
1
Dutta, Shantanu
1
Fok, Dennis
1
Friederich, Nico
1
Gajanova, Lubica
1
Grassl, Stephanie
1
Gruninger-Hermann, Christian
1
Hafner, Christian M.
1
Helm, Roland
1
Henseler, Joachim
1
Hildebrandt, Lutz
1
Horváth, Csilla
1
Hruschka, Harald
1
Jensen, Ove
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Krieger, Katrin
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Gabler-Edition Wissenschaft
1
Source
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ECONIS (ZBW)
4
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1
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
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2
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
Saved in:
3
Die Nutzung von Kostenrechnungsinformationen im Marketing : Bestandsaufnahme, Determinanten und Erfolgsauswirkungen
Karlshaus, Jan Thido
-
2000
Persistent link: https://www.econbiz.de/10001480793
Saved in:
4
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
Hildebrandt, Lutz
(
ed.
);
Homburg, Christian
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000974629
Saved in:
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