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person:"Brorsen, B. Wade"
~person:"Huber, Frank"
~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
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2018
Persistent link: https://www.econbiz.de/10011899968
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Absatzwirtschaft für Einsteiger
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Vogel, …
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2008
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4., Aufl.
Persistent link: https://www.econbiz.de/10003777441
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Absatzwirtschaft für Einsteiger
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
; …
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2006
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3. Aufl.
Persistent link: https://www.econbiz.de/10003453227
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