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person:"Burmann, Christoph"
~person:"Bang, Nguyen"
~person:"Hatch, Mary Jo"
~subject:"Germany"
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Brand architecture
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Markenarchitektur
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Brand management
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Markenführung
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Corporate reputation
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Corporate Social Responsibility
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Business ethics
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Bürokratietheorie
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Burmann, Christoph
Bang, Nguyen
Hatch, Mary Jo
Baumgarth, Carsten
3
Hesse, Gero
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Kanitz, Christopher
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Kohtes, Robert
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Mattmüller, Roland
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
Kohtes, Robert
-
2018
Persistent link: https://www.econbiz.de/10011740051
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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