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person:"Byrne, David P."
~isPartOf:"Gabler Research / Innovatives Markenmanagement"
~person:"Bohmann, Tim"
~person:"Verlinda, Jeremy A."
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Nachhaltige Markendifferenzierung von Commodities : Besonderheiten und Ansatzpunkte im Rahmen der identitätsbasierten Markenführung
Bohmann, Tim
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008773416
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