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person:"Cai, Gangshu"
~isPartOf:"Journal of strategic marketing"
~person:"Zhang, Jie"
~person:"Zhuang, Guijun"
~subject:"Viral marketing"
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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