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person:"Cai, Gangshu"
~isPartOf:"Journal of strategic marketing"
~person:"Zhang, Jie"
~person:"Zhuang, Guijun"
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Consumer behaviour
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Innovation diffusion
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Innovationsdiffusion
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New product development
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Produktentwicklung
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Vertriebsweg
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communication channel
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peak adoption time
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product diffusion
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Cai, Gangshu
Zhang, Jie
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Journal of strategic marketing
Journal of business-to-business marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production economics
2
Journal of retailing
2
European journal of operational research : EJOR
1
Harvard Business School Marketing Unit Working Paper
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Operational Research Society : OR
1
Manufacturing & service operations management : M & SOM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega
1
Omega : the international journal of management science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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The journal of business & industrial marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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