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person:"Carroll, Craig E."
~isPartOf:"The journal of product & brand management"
~person:"Balmer, John M. T."
~person:"Chen, Weifeng"
~person:"Martin, Graeme"
~person:"Schwaiger, Manfred"
~person:"Sivertzen, Anne-Mette"
~subject:"Brand architecture"
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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