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person:"Carroll, Craig E."
~isPartOf:"The journal of product & brand management"
~person:"Greyser, Stephen A."
~person:"Hillenbrand, Carola"
~person:"Newburry, William"
~person:"Schaarschmidt, Mario"
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Corporate reputation
2
Firmenimage
2
Brand architecture
1
Brand image
1
Brand management
1
Brand stewardship
1
Commitment
1
Confidence
1
Consumer behaviour
1
Corporate brand identity
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Customer-based corporate reputation
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Carroll, Craig E.
Greyser, Stephen A.
Hillenbrand, Carola
Newburry, William
Schaarschmidt, Mario
Iglesias, Oriol
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Berndt, Adele
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The journal of product & brand management
Corporate reputation review : an international journal
8
Communication series
3
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Innovation, Entrepreneurship und Digitalisierung
2
Journal of world business : JWB
2
Arbeitsberichte aus dem Fachbereich Informatik
1
Australasian marketing journal
1
British journal of management : BJM
1
Business & society
1
California management review
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation : managing opportunities and threats
1
EBL-Schweitzer
1
European management journal
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Global aspects of reputation and strategic management
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Handbooks in Communication and Media
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Handbooks in Communication and Media Ser.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
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Journal of communication management : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vocational behavior
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Kompetenzmanagement in kleinen und mittelständischen Unternehmen : eine Frage der Betriebskultur?
1
Management decision : MD
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Public Relations
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Reputation Management
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Research
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Research in global strategic management
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Research in global strategic management : a research annual
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Routledge Communication Ser.
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Springer eBook Collection
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Springer eBooks / Business and Economics
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SpringerLink / Bücher
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The Oxford handbook of corporate reputation
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
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