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person:"Carroll, Craig E."
~person:"Balmer, John M. T."
~person:"Chen, Weifeng"
~person:"Martin, Graeme"
~person:"Schwaiger, Manfred"
~person:"Sivertzen, Anne-Mette"
~subject:"Brand architecture"
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Search: subject_exact:"Firm reputation"
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Brand architecture
Corporate reputation
85
Firmenimage
85
Corporate culture
28
Unternehmenskultur
28
Brand management
25
Markenarchitektur
25
Markenführung
25
Öffentlichkeitsarbeit
20
Public relations
19
Marketing management
15
Marketingmanagement
15
Communication media
9
Kommunikationsmedien
9
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9
Corporate Social Responsibility
8
Corporate social responsibility
8
Deutschland
8
Germany
8
Reputation
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United States
6
China
5
Corporate identity
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Großbritannien
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Immaterielle Güter
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Multinationales Unternehmen
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Corporate heritage
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4
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Carroll, Craig E.
Balmer, John M. T.
Chen, Weifeng
Martin, Graeme
Schwaiger, Manfred
Sivertzen, Anne-Mette
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Rindell, Anne
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Foroudi, Pantea
3
Hatch, Mary Jo
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Podnar, Klement
3
Singh, Jaywant
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Anisimova, Tatiana
2
Aspara, Jaakko
2
Bravo, Rafael
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Dennis, Charles
2
Epie, Chantal
2
Ghosh, Lopamudra
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
He, Xinming
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Khojastehpour, Morteza
2
Kim, Hanna
2
Koporcic, Nikolina
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Journal of business research : JBR
3
Corporate communications : an international journal
2
Brand culture
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Foundations of corporate heritage
1
International studies of management and organization
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
25
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
6
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
7
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
8
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
9
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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