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person:"Carroll, Craig E."
~person:"Dowling, Grahame R."
~person:"Hillenbrand, Carola"
~person:"Rekom, Johan van"
~person:"Schaarschmidt, Mario"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
Corporate reputation
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Firmenimage
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Carroll, Craig E.
Dowling, Grahame R.
Hillenbrand, Carola
Rekom, Johan van
Schaarschmidt, Mario
Walsh, Gianfranco
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Reputation Management
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ECONIS (ZBW)
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Reputation in relationships
Money, Kevin
;
Hillenbrand, Carola
;
Downing, Steve
- In:
Reputation Management
,
(pp. 75-88)
.
2011
Persistent link: https://www.econbiz.de/10009271989
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