//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Castillo, David"
~person:"Rogers, Martha"
~person:"Van den Poel, Dirk"
~person:"Wang, Hui-ming"
~subject:"Multivariate analysis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computer-assisted marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Multivariate analysis
Computer-assisted marketing
17
IT-gestütztes Marketing
17
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Customer value
6
Kundenwert
6
Kundenmanagement
4
Marketing theory
3
Marketingtheorie
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer acquisition
2
Kundenbetreuung
2
Kundenforschung
2
Kundengewinnung
2
Multivariate Analyse
2
ARCH model
1
ARCH-Modell
1
Customer analysis
1
Data Mining
1
Data mining
1
Direct marketing
1
Direktmarketing
1
Einzelhandel
1
Financial services
1
Finanzdienstleistung
1
Information provision
1
Informationsversorgung
1
Kundenanalyse
1
Kundenorientierung
1
Market research
1
Market segmentation
1
Marketing
1
Marketingstrategie
1
Marktforschung
1
Marktsegmentierung
1
Online retailing
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Castillo, David
Rogers, Martha
Van den Poel, Dirk
Wang, Hui-ming
Akçura, Tolga
1
Alpar, Paul
1
Baecke, Philippe
1
Cacciolatti, Luca A.
1
Fearne, Andrew P.
1
Kalwani, Manohar U.
1
Langner, Ralph
1
Pfuhl, Markus
1
Temme, Thorsten
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
2
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Wang, Hui-ming
;
Kalwani, Manohar U.
;
Akçura, Tolga
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003584761
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->