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person:"Castillo, David"
~person:"Rogers, Martha"
~person:"Van den Poel, Dirk"
~subject:"Customer acquisition"
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Customer acquisition
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Castillo, David
Rogers, Martha
Van den Poel, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
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