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person:"Castillo, David"
~person:"Rogers, Martha"
~person:"Van den Poel, Dirk"
~type_genre:"Arbeitspapier"
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IT-gestütztes Marketing
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
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2013
Persistent link: https://www.econbiz.de/10010411726
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2
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
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2010
Persistent link: https://www.econbiz.de/10008821739
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3
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
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2009
Persistent link: https://www.econbiz.de/10003815917
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4
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
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5
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
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2009
Persistent link: https://www.econbiz.de/10003936802
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