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person:"Castillo, David"
~person:"Rogers, Martha"
~person:"Van den Poel, Dirk"
~type_genre:"Article in journal"
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Search: subject_exact:"Computer-assisted marketing"
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Castillo, David
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Industrial marketing management : the international journal for industrial and high-tech firms
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
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