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person:"Cavicchi, Alessio"
~person:"Brakus, J. Joško"
~person:"Untiedt, Jan"
~person:"Walker, Matthew"
~type_genre:"Article in journal"
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Event marketing
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Cavicchi, Alessio
Brakus, J. Joško
Untiedt, Jan
Walker, Matthew
Fairley, Sheranne
10
Scheinbaum, Angeline Close
7
Schmitt, Bernd
5
Taheri, Babak
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Drengner, Jan
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Dias, Álvaro Lopes
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Funk, Daniel C.
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Jahn, Steffen
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Kim, Jong-hyeong
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Krishen, Anjala S.
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Lee, Woojin
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Journal of business research : JBR
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European Sport management quarterly : ESMQ
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
6
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Exploring sense of community among small-scale sport event volunteers
Kerwin, Shannon
;
Warner, Stacy
;
Walker, Matthew
; …
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011301892
Saved in:
3
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
4
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
5
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
6
Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew
;
Hall, Todd
;
Todd, Samuel Y.
;
Kent, Aubrey
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
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