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person:"Choo, Ho Jung"
~person:"Arrigo, Elisa"
~person:"Choi, Tsan-Ming"
~person:"Goworek, Helen"
~person:"Ko, Eunju"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Fashion
75
Mode
75
Consumer behaviour
36
Konsumentenverhalten
36
Textile distribution
24
Textilhandel
24
Lieferkette
21
Supply chain
21
Bekleidungsindustrie
20
Clothing industry
20
Luxury goods
18
Luxusgüter
18
Brand management
17
Marketing management
10
Marketingmanagement
10
Sustainability
10
Nachhaltigkeit
9
Internet marketing
8
Online-Marketing
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Beziehungsmarketing
6
Customer value
6
Digitalisierung
6
Digitization
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Kundenwert
6
New product development
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Produktentwicklung
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South Korea
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Südkorea
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Öko-Produkt
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Corporate social responsibility
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17
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Choo, Ho Jung
Arrigo, Elisa
Choi, Tsan-Ming
Goworek, Helen
Ko, Eunju
Moore, Christopher M.
5
Kim, HaeJung
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Loureiro, Sandra Maria Correia
4
McColl, Julie
4
Phau, Ian
4
Fuxman, Leonora
3
Mahmoud, Ali B.
3
Mohr, Iris
3
Moore, Christopher
3
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3
Ahn, SooKyoung
2
Aiello, Gaetano
2
Aslam, Usman
2
Bai, Huifeng
2
Bandinelli, Romeo
2
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2
Bhaduri, Gargi
2
Bonilla Quijada, María del Rocío
2
Camiciottoli, Belinda Crawford
2
Caratù, Myriam
2
Chae, Heeju
2
Chow, Pui-Sze
2
Del Olmo Arriaga, Josep Lluis
2
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2
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2
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2
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2
Hack-Polay, Dieu
2
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2
Ikeda, Kayo
2
Im, Hyunjoo
2
Jain, Sheetal
2
Joo, Bo Ra
2
Jung, Jaesuk
2
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2
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Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
International journal of production economics
2
Journal of retailing and consumer services
2
European management journal
1
International journal of advertising : the review of marketing communications
1
Transportation research / E : an international journal
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ECONIS (ZBW)
17
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
8
Pay upfront or pay later? : fixed royal payment in sustainable fashion brand franchising
Cai, Ya-Jun
;
Chen, Yue
;
Siqin, Tana
;
Choi, Tsan-Ming
; …
- In:
International journal of production economics
214
(
2019
),
pp. 95-105
Persistent link: https://www.econbiz.de/10012036544
Saved in:
9
Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
10
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
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