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person:"Corsten, Hans"
~person:"Gaubinger, Kurt"
~person:"Haines, Steven"
~subject:"Produkt"
~subject:"Produktlebenszyklus"
~subject:"Recycling"
~type_genre:"Book section"
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Corsten, Hans
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
1
The PDMA handbook of new product development
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Relaunch-Aktivitäten im Kern der Leistungspolitik
Gaubinger, Kurt
;
Rabl, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 61-85)
.
2013
Persistent link: https://www.econbiz.de/10011447461
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2
Marketingmanagement : Aufgaben entlang des Produktlebenszyklus
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 303-316)
.
2009
Persistent link: https://www.econbiz.de/10003787913
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3
Overview and context for life-cycle management
Ausura, Bill
;
Gill, Bob
;
Haines, Steven
- In:
The PDMA handbook of new product development
,
(pp. 497-512)
.
2005
Persistent link: https://www.econbiz.de/10003831521
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