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person:"Courtright, Melanie"
~person:"Gupta, Ruchika"
~person:"Kennedy, Rachel"
~subject:"Erfolgsfaktor"
~subject:"Success factor"
~subject:"customer intention"
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International journal of business information systems : IJBIS
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A structural equation model to assess behavioural intention to use biometric enabled e-banking services in India
Gupta, Ruchika
;
Varma, Siddharth
- In:
International journal of business information systems : …
31
(
2019
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10012144953
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2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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