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person:"Dalziel, Paul"
~person:"Becker, Christian"
~person:"Green, Robert T."
~person:"Katsikeas, Constantine S."
~subject:"Consumer preferences"
~subject:"Theorie"
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Dalziel, Paul
Becker, Christian
Green, Robert T.
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Maximising export returns : consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand
Guenther, Meike
;
Saunders, Caroline
;
Dalziel, Paul
; …
-
2015
Persistent link: https://www.econbiz.de/10011447729
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2
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
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3
Research into exporting : theoretical, methodological, and empirical insights
Katsikeas, Constantine S.
;
Leonidou, Leonidas C.
; …
- In:
The SAGE handbook of international marketing
,
(pp. 165-182)
.
2009
Persistent link: https://www.econbiz.de/10003792074
Saved in:
4
Sudden wealth, sudden poverty : implications for export opportunities
Green, Robert T.
- In:
The Columbia journal of world business : publ. …
21
(
1986
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4
,
pp. 3-12
Persistent link: https://www.econbiz.de/10001025855
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