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person:"David, Fred R."
~isPartOf:"Journal of strategic marketing"
~person:"Grünig, Rudolf"
~person:"Johnson, Gerry"
~person:"Sanchez, Ron"
~source:"econis"
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
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2
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
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