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person:"David, Fred R."
~subject:"Unternehmenspolitik"
~subject:"marketing concepts"
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David, Fred R.
Hunger, J. David
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
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