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person:"DeSarbo, Wayne S."
~isPartOf:"Marketing Science Institute Technical Working Paper, Report"
~person:"Jong, Frank de"
~person:"Pepels, Werner"
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Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options
DeSarbo, Wayne S.
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2016
Persistent link: https://www.econbiz.de/10012989667
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