Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing Science 16 (1997) 1, pp. 39-59
Two endemic problems face researchers in the social sciences (e.g., Marketing, Economics, Psychology, and Finance): unobserved heterogeneity and measurement error in data. Structural equation modeling is a powerful tool for dealing with these difficulties using a simultaneous equation framework...