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person:"DeSarbo, Wayne S."
~person:"Grün, Bettina"
~person:"Raza, Syed Asif"
~type_genre:"Book section"
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DeSarbo, Wayne S.
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Segmentation in social marketing : process, methods and application
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Methods in segmentation
Dolnicar, Sara
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Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
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(pp. 93-107)
.
2017
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