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person:"Dekimpe, Marnik G."
~language:"eng"
~person:"Sabel, Hermann"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Store brand"
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Consumer behaviour
Konsumentenverhalten
Store brand
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Dekimpe, Marnik G.
Sabel, Hermann
Cebollada, Javier
11
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11
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11
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
2
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
3
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
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