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person:"Dellaert, Benedict G. C."
~language:"deu"
~person:"Bauer, Hans H."
~person:"Peters, Anja"
~subject:"Kundenwert"
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Effektivität und Effizienz im interaktiven Marketing : die Integration von Kundennutzen- und Kundenwertsegmentierung im Internet
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Donnevert, Tobias
- In:
Direct marketing
,
(pp. 55-81)
.
2007
Persistent link: https://www.econbiz.de/10003524676
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