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person:"Doherty, Bob"
~person:"Barrientos, Stephanie"
~person:"Bemmaor, Albert C."
~person:"Dass, Mayukh"
~person:"Hütz-Adams, Friedel"
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Doherty, Bob
Barrientos, Stephanie
Bemmaor, Albert C.
Dass, Mayukh
Hütz-Adams, Friedel
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2
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Econometric models in marketing
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Fair trade : the challenges of transforming globalization
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Journal of strategic marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Vom Kakaobaum bis zum Konsumenten : die Wertschöpfungskette von Schokolade
Hütz-Adams, Friedel
-
2012
Persistent link: https://www.econbiz.de/10009549345
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2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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3
Ghana: vom bitteren Kakao zur süßen Schokolade : der lange Weg von der Hand in den Mund
Hütz-Adams, Friedel
-
2011
Persistent link: https://www.econbiz.de/10009160374
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4
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
Saved in:
5
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
Saved in:
6
Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
Saved in:
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