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person:"Dornaus, Christina"
~person:"Wang, Valerie Lynette"
~subject:"Hispano-Amerikaner"
~subject:"Werbung"
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Hispano-Amerikaner
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Dornaus, Christina
Wang, Valerie Lynette
Yoon, Hye Jin
10
Eisend, Martin
7
Gulas, Charles S.
3
Weinberger, Marc G.
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International journal of consumer studies
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Hispanic humor styles on Facebook : an analytical study
Wang, Valerie Lynette
;
Wu, Yi-Chia
;
Lou, Hao
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012212762
Saved in:
3
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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